DISSERTATION
My dissertation explores how blogging has effected the beauty industry. The blogging industry has grown extensively starting as an online diary, becoming a consumers hobby leading to a full time profession. Blogs have now developed into vlogs and with websites such as Youtube, this is encouraged worldwide. It’s ability to educate and entertain whilst bringing people together who could never normally have interacted.
Generation D have grown up with the internet and are blogging fans. They follow various bloggers, watch their videos and follow their lifestyle. They see the blogger as role model and inspirational, teaching them everything they need to know. Social media has both positive and negative factors, many positives such as bringing people together, sharing ideas, products, tips and giving advice.
The blogging industry is ready to open up to a new male consumer, moving the interest to male grooming as studies show that men are now more interested in their experience and using products. Male bloggers are slowly emerging, and making men feel more confident about using products and taking control of their appearance.
To produce this dissertation, Primary and Secondary research took place to give accurate information towards the subject. Strong research methods helped towards this piece of creative work. Consideration to the layout and fonts created this final outcome of the project. Below are some pages of my project.
