FINAL MAJOR PROJECT
As men are becoming more interested in their looks and appearance, they are seeking more information on grooming products. The beauty and grooming industry are offering new opportunities to men. Influenced by social media , health and fitness and their partners. There is a lack of education for men. By creating male space with products men are more likely to open up the beauty industry with out feeling that its a world for women. Introducing the 'Kiehl’s concession' placed in Selfridges to educate men, on why grooming products are important and how to use them , along with an onsite barbers , consultants and the opportunity to order the grooming box which is a service where men can get their Kiehl's products delivered to their door.
My FMP consisted of many elements , below are some of the pages I created in my business plan, covering subjects such as ;concept , consumer ,competitor , management , operations , finance and future growth. Consideration towards the layout was vital choosing the relevant imagery, font and colour creating the mood and branding of the concept.
